Visual Signification in Thematic concerns: A Semiotic Analysis
Journal of Communication and Cultural Trends
Visual narrative is a modern way of dispensing information or conveying a story to audience throu... more Visual narrative is a modern way of dispensing information or conveying a story to audience through elements with significations. Twenty first century is marked with the revolutionary trends of constructing narratives through images. Facebook and other social networking sites have made 'image' an easy way of communicating ideas, feelings and emotions. The researchers in the current study attempt to highlight the superiority of visual information using semiotic tools as the medium of decoding signs and their signification in elements appearing on a visual screen. Furthermore, the current research tries to elaborate the use of patterns, designs and concepts embedded in the video of the song by utilizing mise-en-scene, dexterously. The paper analyzes the visuals in the song by Sajjad Ali, 'Tasveer Bana Kay' semiotically, using Charles Peirce' model and assigns signification to the elements of the visual text. The theme of the song is constructed through camera shot and angle, settings, colour and gestures and abstract ideas are metaphorically presented. Six images have been selected from the song video and analyzed semiotically. The current study establishes that a message can easily be conveyed with the help of images, amplifying the main theme of a narrative. The study gives an impetus to work on the genre of film studies and specially mise-en-scene as a supplementing device to communicate more than what is presented on the screen by decoding and constructing meaning which are implicitly explicit.
Role of Motivation in Learning : A Semiotic Analysis of a Novel 3 Idiots
Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivatio... more Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivation are needed for better learning. Intrinsic motivation is more essential than extrinsic motivation. It is intrinsic motivation that urges a learner to learn with devotion, enthusiasm, concentration and with remarkable outcomes. This case study has been conducted to highlight the role of both types of motivation and draws conclusion how intrinsic motivation is more helpful in the learning.The movie, ‘3 Idiots’ has been ‘semiotically’ analyzed to investigate the theme of motivation in the process of learning. The analysis has been done by using semiotic model of signification by Ferdinand de Saussure. The images in the movie have been selected for the semiotic analysis. All of the main characters are, in one way or the other motivated, or not, towards the learning process.
This study will examine all the attributive words with the word 'Muslim' in the time magazine cor... more This study will examine all the attributive words with the word 'Muslim' in the time magazine corpus. This study will basically focus on the choice of attributive words which time magazine used for the Muslims. Language is a discourse so the study of attributive words from the time magazines corpus is a type of media discourse. The critical discourse analysis explores all those social aspects which analyze power, ideology and the interaction of language in various contexts. This analysis is based on Fairclough's three dimensional models which show the ideology of the Americans about the Muslims and only the use of vocabulary has been analyzed under the dimension of textual analysis. The results show various approaches of the Americans towards the Muslims and which type of thinking is emerging in the society about the Muslims. The study will also explore that how various authors of newspaper use specific attributive words to highlight the image of the Muslims through various attributive words to control the mind of the readers and maintain power in the whole world. Ten words are analyzed having maximum frequency in 1990s TIME MAGAZINE corpus. In time magazine 1990's corpus, it has been proved that how diplomatically they present the Muslim and emerge a hidden negative discourse in the society about Muslims.
The research aims at locating the basic difference between structures of British and Pakistani sp... more The research aims at locating the basic difference between structures of British and Pakistani sports column writers. How columns writer picturize sports world cup in their columns and what are their intentions, how both these states project their point of view towards sports. The research aims at locating all the differences at the lexical level. MAT is used to analyze the text and it helps us in locating 165 features like passives, Nouns, pronouns, articles, conjunctions and other grammatical feature in the text. The research aims at exploring which community uses specific features excessively. The finding indicates the different ways of both writers how they present their views by using various writing techniques. The study also explores how sports column writers use specific structures and verbal situations in construction of reality and highlighting their interest to control the mind and maintain power over the audience.
Visual Signification in Thematic concerns: A Semiotic Analysis
Visual narrative is a modern way of dispensing information or conveying a story to audience throu... more Visual narrative is a modern way of dispensing information or conveying a story to audience through elements with significations. Twenty first century is marked with the revolutionary trends of constructing narratives through images. Facebook and other social networking sites have made 'image' an easy way of communicating ideas, feelings and emotions. The researchers in the current study attempt to highlight the superiority of visual information using semiotic tools as the medium of decoding signs and their signification in elements appearing on a visual screen. Furthermore, the current research tries to elaborate the use of patterns, designs and concepts embedded in the video of the song by utilizing mise-en-scene, dexterously. The paper analyzes the visuals in the song by Sajjad Ali, 'Tasveer Bana Kay' semiotically, using Charles Peirce' model and assigns signification to the elements of the visual text. The theme of the song is constructed through camera shot and angle, settings, colour and gestures and abstract ideas are metaphorically presented. Six images have been selected from the song video and analyzed semiotically. The current study establishes that a message can easily be conveyed with the help of images, amplifying the main theme of a narrative. The study gives an impetus to work on the genre of film studies and specially mise-en-scene as a supplementing device to communicate more than what is presented on the screen by decoding and constructing meaning which are implicitly explicit.
Intellectual abilities enable one to make the right decision and solve the real-life problems, wh... more Intellectual abilities enable one to make the right decision and solve the real-life problems, which are essential for the development of state and society. The present study examines the question papers of M.A English at Punjab University at cognitive level. Bloom's taxonomy is used as a tool for the analysis. Triangulation method was followed to enhance the reliability of results. The difficulty level of each question was determined from the keywords found in the questions. Within an annual system of Pakistan, evaluation is conducted in two parts (part1 and part 2). The population of this study questions in the annual examination papers and sampling is the questions in Punjab university' MA English papers (part 1 and part 2). The main objective of this research is to reveal: which level of Bloom's taxonomy is more frequent in the Punjab University's MA English questions papers. The aim of this study highlights how much examiners are trained to assess learner's knowledge, attitude, and skills. This study is significant for the teachers, students, examiners, educationists, and the whole education system. The findings indicate that examiners focused on the lower order thinking skills questions rather than higher-order cognitive skilled questions. The research concludes the current relationship between a student's performance and learning outcomes.
The purpose of this article is to analyze the subliminal ideology presented to the audience in an... more The purpose of this article is to analyze the subliminal ideology presented to the audience in an ad of Ambuja Cement presented by Indian Channel on Independence Day. The study is conducted through Peirce' triadic and Saussure' Dyadic model. Signification is discussed under the concept of denotation and connotation, idea presented by Roland Barthes. Qualitative research method is used to discern placing images and beliefs of different signs. Firstly, the ad impacts the desire of unity between two entities: Pakistan and India but signification connoted different angle of producers. Use of colour, representation of culture and selection of class are discussed as symbolical and indexical signs. This association creates awareness. This article explores the possible hypnosis of the ad producers to catch the consumer by arousing emotions.
The present research examines the role of signification in animated short film, , the modes of co... more The present research examines the role of signification in animated short film, , the modes of communication and metafunctions of language in " Spellbound " created by Ying Wu and Lizzia Xu as their project at Ringling College of Art and Design. The short film was animated to inculcate human behaviors and responses between two sisters, generalizing the " conflict " between love and hatred. The findings of the analysis are investigated through multimodal based on Systemic functional grammar. Halliday introduced the functional approach and this approach was rationalized by Gunther Kress and Theo Van Leeuwen on visual narratives. The findings of the analysis are recognized at the level of ideational, interpersonal and intertextual metafunctions and their significations. The aim of the study to highlight the basic features of producing visual narratives, semantic shift, metaphorical expressions and semiotic clustering of " Spell Bound " short animated film.
India and Pakistan have been entangled in a troubled history. Both the countries are uneasy neigh... more India and Pakistan have been entangled in a troubled history. Both the countries are uneasy neighbours as unresolved disputes, the perceived sense of getting wronged and posturing on terrorism have led them into three major wars in the last seven decades. The shared legacy of hatred between the two countries influences literature and media across the border. The diplomatic attempts for reconciliation are also projected in film and literature but the age old myth of 'accursed neighbour' still acquires the popular thinking. The narrative of history, hatred and reconciliation in the Indian and Pakistani cinema is evaluated for sharing the harsh signatures of hatred between them which is sometimes also followed by positively crafted images for each other. The present research investigates signs textured in the visual texts of both countries that are analysed semiotically by applying Multimodal of Gunther Kress and Theo van Leeuwen. The multimodal has appropriated Halliday's Theory of Systemic Functional Grammar as the grammar of image. The study is also supplemented by the Noldus Software of Human Behaviour which is used to analyse the facial expressions of the characters in the movies as signs. The movies selected for research and analysis are those that depict the major events in the history of these two countries including war and acts of terrorism.
This study aims to investigate, how advertisements work as a social phenomenon and is used to rep... more This study aims to investigate, how advertisements work as a social phenomenon and is used to represent different cultural ideologies. This study will show deep understanding of visual advertisements. It will show the choice of specific fashion accessories, locations and color schemes used by advertiser to represent different ideologies and give different meanings to ads the research will be conducted by selecting different advertisements from Outfitter's summer and winter catalogue of 2014-15. It will explore how different factors in visual advertisements play an important role to give different meanings and make an advertisement inspiring and attractive to the consumers and promote the brand in unique way. It will also show how advertisements present different ideologies by designing a unique frame/location for ads, color scheme and selection of models to present a product and how these things are used to inspire the consumers to purchase it. This research will be conducted under multi-modal approach of social semiotics by Kress and Theo Van Leuween.
Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivatio... more Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivation are needed for better learning. Intrinsic motivation is more essential than extrinsic motivation. It is intrinsic motivation that urges a learner to learn with devotion, enthusiasm, concentration and with remarkable outcomes. This case study has been conducted to highlight the role of both types of motivation and draws conclusion how intrinsic motivation is more helpful in the learning.The movie, '3 Idiots' has been 'semiotically' analyzed to investigate the theme of motivation in the process of learning. The analysis has been done by using semiotic model of signification by Ferdinand de Saussure. The images in the movie have been selected for the semiotic analysis. All of the main characters are, in one way or the other motivated, or not, towards the learning process.
The aim of this study is to make a stylistic analysis of a novel entitled Salt and Saffron by Kam... more The aim of this study is to make a stylistic analysis of a novel entitled Salt and Saffron by Kamila Shamsie, it is one of the most significant novels with its insightful thoughts and incredible artistic quality it has exclusive description form, thoughtful emblematic meaning and social influence. The study of the data is done by qualitative and quantitative measures. The checklist devised by Leech and Short is followed as a framework. The analysis is done at two linguistic levels Lexical and Grammatical. It examines into the stylistic devices used by the writer to express her thoughts efficiently to his readers. The aim is to attain a profound perceptive of the association between form and subject. The findings are discussed in detail by drawing tables. A thorough analysis of the selected chapters of the novel has brought to our acquaintance a number of frequent lexical and grammatical patterns that generate an influence for which they are used. We find a wide use of common nouns, attributive, evaluative or referential adjectives, dynamic verbs, declarative sentences, Independent clauses and adverb clauses in the novel. The study also validates the research purpose. Resultantly, the present study designs, some remarkable pedagogical recommendations for further research.
This article addresses the impact of corporal punishment and its imprints on the 'psychological b... more This article addresses the impact of corporal punishment and its imprints on the 'psychological being' of a student. Corporal punishment or physical punishment is a tool materialized for controlling the behavior of a student for displaying behavior that doesn't confirm to the govermentality of the institution in which he/she reads. Corporal punishment among children has become a norm of the society. It is also believed that spanking and slapping children are highly affected even if they are not approved. Straus (1991) found that 84% of adults agreed on that a good, hard spanking is sometimes necessary. Carson (1986) titles the parents who refuse to use corporal punishment as "poor parents". Almost all the parents use corporal punishment while the stress of it declines with the age factor. We tried to analyze (a) the effects of corporal punishment on the children resulting in the negativity and aggression in the behavior of the child (b) the consoling effects of psychological treatment to nurse the ailing psychology of the child with positive responses. A comparison between corporal punishment and psychological treatment is done demonstrating that the impact of corporal punishment is associated with impairment of psychology of the children and self negation. The interrelationship among physical punishment and aggression is brought to test with the aftereffects. The helping hand of psychological tools qualifies in soothing the ailing situation and maintaining harmony and peace in the development of the mind in various ways. The research is further supported by the facts and interpretations already given by critics in the past and are further elaborated. The main objective of this assignment is to offer alternative to avoid corporal punishment to achieve desired results and to provide feasible environment for learning process. Educational psychology has for ever been in the attempt to encourage measures to benefit teaching learning process with promising results. The point of views of both learners and instructors have been checked through interview and questionnaire either corporal punishment is good tool for learners and children or not.
Through interpretation of visual images in commercial advertisement of lux (a multinational brand... more Through interpretation of visual images in commercial advertisement of lux (a multinational brand of toilet soap), representation of women in multinational brand is taken as imposition of new identity. Objective of this article is to investigate that representations of women in such adverts are contrary to the women ideology and cultural norms prevalent in traditional Pakistani society. It is attempted to unfold the hidden meanings produced in our cultural landscape using semiotic analysis of selected TV advertisement employing Saussurian semantic model of interpreting signs. For this purpose, latest commercial advertisement of LUX 2014 starring Indian actors and actresses is selected .This study has explored how multinational brand of lux is utilizing representation of women for commercial benefits, consequently transforming traditional Pakistani women into modernized, bold and glamorous new age women ,breed of globalized cultural hotchpotch .Examination showed that presentation of foreign culture in such adverts is contaminating Pakistani culture and its social values .It is assumed that majority of Pakistani population don't admire such representation of women and culture on Pakistani TV channels.
The purpose of this paper is to highlight an attempt to malign the status of the Muslims through ... more The purpose of this paper is to highlight an attempt to malign the status of the Muslims through political implications of the use of Sufi music " Qawali " in a Hollywood movie " Natural Born Killers ". Qawali is considered to be a genre of the mystical music, but in this movie, it has beenapplied as the background music for the scenes of bloodshed and riot. Background music is specially designed by the film makers to implement their desired moods in the audience. The misrepresentation of qawali as a background music has been pointed out here, because every religion and its traditions must be respected by the followers of other religions. This topic has significance as no prominent work has been conducted in this area to investigate any attempt to attribute qawali with violence, bloodshed and massacre. The study focuses on the signs in the visuals in order to investigate the signifiers deliberately assigned to the signified.
Critical Discourse Analysis is a wide discipline from the last few decades to study different asp... more Critical Discourse Analysis is a wide discipline from the last few decades to study different aspects of the different discourses present in the society through movies, news papers, media etc. In the end of 1970, discourse as discipline was first used and studied mostly in Australia and UK (Mey 1985, Fowler et al.1979;). CDA counterparts in various disciplines like psychology, sociolinguistics and social sciences etc to develop them critically in 1970s is another major disciplines to study the critical effect of the different discourses present in the society through signs. Semiotics investigates signs and symbols and how they are used in a specific context to convey meanings to the listeners and viewers. The present study is mainly focused on the dialogues and images of the movie The Hero; Love story of the spy. How Bollywood portrays the images of ISI (Pakistan Secret Intelligence) in the presence of their army. It is attempted to investigate whether there is any negative or positive effect of presentation of ISI in the movie on their viewers or is this movie a direct attack to malign the status of ISI in the world.
This study investigates the misrepresentation of Punjabi culture in the Punjabi Movies. The focus... more This study investigates the misrepresentation of Punjabi culture in the Punjabi Movies. The focus of the study is to investigate the multiple signs as means of communication employed in the movies carrying certain meanings for the audience. The study sheds lights on the issues relating to the misrepresentation of pure culture of Punjab on the big screens. The key theoretical concepts running through this work are those of misrepresentation and semiotics, both interconnected to each another and underline the fact that production of meaning is indeed a complex and an unconscious process. The tools of analysis employed in this investigation are primarily those of semiotic analysis and Critical theories to investigate into the apparent and hidden messages in the images. Different images from different movies have been selected f or the analysis subjected to a detailed a al sis usi g Pie e s Model f or sign analysis. This is a multidisciplinary study that is going to venture into the domains of semiotics, cultural and media studies. The study is basically qualitative in nature.
Visual Signification in Thematic concerns: A Semiotic Analysis
Journal of Communication and Cultural Trends
Visual narrative is a modern way of dispensing information or conveying a story to audience throu... more Visual narrative is a modern way of dispensing information or conveying a story to audience through elements with significations. Twenty first century is marked with the revolutionary trends of constructing narratives through images. Facebook and other social networking sites have made 'image' an easy way of communicating ideas, feelings and emotions. The researchers in the current study attempt to highlight the superiority of visual information using semiotic tools as the medium of decoding signs and their signification in elements appearing on a visual screen. Furthermore, the current research tries to elaborate the use of patterns, designs and concepts embedded in the video of the song by utilizing mise-en-scene, dexterously. The paper analyzes the visuals in the song by Sajjad Ali, 'Tasveer Bana Kay' semiotically, using Charles Peirce' model and assigns signification to the elements of the visual text. The theme of the song is constructed through camera shot and angle, settings, colour and gestures and abstract ideas are metaphorically presented. Six images have been selected from the song video and analyzed semiotically. The current study establishes that a message can easily be conveyed with the help of images, amplifying the main theme of a narrative. The study gives an impetus to work on the genre of film studies and specially mise-en-scene as a supplementing device to communicate more than what is presented on the screen by decoding and constructing meaning which are implicitly explicit.
Role of Motivation in Learning : A Semiotic Analysis of a Novel 3 Idiots
Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivatio... more Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivation are needed for better learning. Intrinsic motivation is more essential than extrinsic motivation. It is intrinsic motivation that urges a learner to learn with devotion, enthusiasm, concentration and with remarkable outcomes. This case study has been conducted to highlight the role of both types of motivation and draws conclusion how intrinsic motivation is more helpful in the learning.The movie, ‘3 Idiots’ has been ‘semiotically’ analyzed to investigate the theme of motivation in the process of learning. The analysis has been done by using semiotic model of signification by Ferdinand de Saussure. The images in the movie have been selected for the semiotic analysis. All of the main characters are, in one way or the other motivated, or not, towards the learning process.
This study will examine all the attributive words with the word 'Muslim' in the time magazine cor... more This study will examine all the attributive words with the word 'Muslim' in the time magazine corpus. This study will basically focus on the choice of attributive words which time magazine used for the Muslims. Language is a discourse so the study of attributive words from the time magazines corpus is a type of media discourse. The critical discourse analysis explores all those social aspects which analyze power, ideology and the interaction of language in various contexts. This analysis is based on Fairclough's three dimensional models which show the ideology of the Americans about the Muslims and only the use of vocabulary has been analyzed under the dimension of textual analysis. The results show various approaches of the Americans towards the Muslims and which type of thinking is emerging in the society about the Muslims. The study will also explore that how various authors of newspaper use specific attributive words to highlight the image of the Muslims through various attributive words to control the mind of the readers and maintain power in the whole world. Ten words are analyzed having maximum frequency in 1990s TIME MAGAZINE corpus. In time magazine 1990's corpus, it has been proved that how diplomatically they present the Muslim and emerge a hidden negative discourse in the society about Muslims.
The research aims at locating the basic difference between structures of British and Pakistani sp... more The research aims at locating the basic difference between structures of British and Pakistani sports column writers. How columns writer picturize sports world cup in their columns and what are their intentions, how both these states project their point of view towards sports. The research aims at locating all the differences at the lexical level. MAT is used to analyze the text and it helps us in locating 165 features like passives, Nouns, pronouns, articles, conjunctions and other grammatical feature in the text. The research aims at exploring which community uses specific features excessively. The finding indicates the different ways of both writers how they present their views by using various writing techniques. The study also explores how sports column writers use specific structures and verbal situations in construction of reality and highlighting their interest to control the mind and maintain power over the audience.
Visual Signification in Thematic concerns: A Semiotic Analysis
Visual narrative is a modern way of dispensing information or conveying a story to audience throu... more Visual narrative is a modern way of dispensing information or conveying a story to audience through elements with significations. Twenty first century is marked with the revolutionary trends of constructing narratives through images. Facebook and other social networking sites have made 'image' an easy way of communicating ideas, feelings and emotions. The researchers in the current study attempt to highlight the superiority of visual information using semiotic tools as the medium of decoding signs and their signification in elements appearing on a visual screen. Furthermore, the current research tries to elaborate the use of patterns, designs and concepts embedded in the video of the song by utilizing mise-en-scene, dexterously. The paper analyzes the visuals in the song by Sajjad Ali, 'Tasveer Bana Kay' semiotically, using Charles Peirce' model and assigns signification to the elements of the visual text. The theme of the song is constructed through camera shot and angle, settings, colour and gestures and abstract ideas are metaphorically presented. Six images have been selected from the song video and analyzed semiotically. The current study establishes that a message can easily be conveyed with the help of images, amplifying the main theme of a narrative. The study gives an impetus to work on the genre of film studies and specially mise-en-scene as a supplementing device to communicate more than what is presented on the screen by decoding and constructing meaning which are implicitly explicit.
Intellectual abilities enable one to make the right decision and solve the real-life problems, wh... more Intellectual abilities enable one to make the right decision and solve the real-life problems, which are essential for the development of state and society. The present study examines the question papers of M.A English at Punjab University at cognitive level. Bloom's taxonomy is used as a tool for the analysis. Triangulation method was followed to enhance the reliability of results. The difficulty level of each question was determined from the keywords found in the questions. Within an annual system of Pakistan, evaluation is conducted in two parts (part1 and part 2). The population of this study questions in the annual examination papers and sampling is the questions in Punjab university' MA English papers (part 1 and part 2). The main objective of this research is to reveal: which level of Bloom's taxonomy is more frequent in the Punjab University's MA English questions papers. The aim of this study highlights how much examiners are trained to assess learner's knowledge, attitude, and skills. This study is significant for the teachers, students, examiners, educationists, and the whole education system. The findings indicate that examiners focused on the lower order thinking skills questions rather than higher-order cognitive skilled questions. The research concludes the current relationship between a student's performance and learning outcomes.
The purpose of this article is to analyze the subliminal ideology presented to the audience in an... more The purpose of this article is to analyze the subliminal ideology presented to the audience in an ad of Ambuja Cement presented by Indian Channel on Independence Day. The study is conducted through Peirce' triadic and Saussure' Dyadic model. Signification is discussed under the concept of denotation and connotation, idea presented by Roland Barthes. Qualitative research method is used to discern placing images and beliefs of different signs. Firstly, the ad impacts the desire of unity between two entities: Pakistan and India but signification connoted different angle of producers. Use of colour, representation of culture and selection of class are discussed as symbolical and indexical signs. This association creates awareness. This article explores the possible hypnosis of the ad producers to catch the consumer by arousing emotions.
The present research examines the role of signification in animated short film, , the modes of co... more The present research examines the role of signification in animated short film, , the modes of communication and metafunctions of language in " Spellbound " created by Ying Wu and Lizzia Xu as their project at Ringling College of Art and Design. The short film was animated to inculcate human behaviors and responses between two sisters, generalizing the " conflict " between love and hatred. The findings of the analysis are investigated through multimodal based on Systemic functional grammar. Halliday introduced the functional approach and this approach was rationalized by Gunther Kress and Theo Van Leeuwen on visual narratives. The findings of the analysis are recognized at the level of ideational, interpersonal and intertextual metafunctions and their significations. The aim of the study to highlight the basic features of producing visual narratives, semantic shift, metaphorical expressions and semiotic clustering of " Spell Bound " short animated film.
India and Pakistan have been entangled in a troubled history. Both the countries are uneasy neigh... more India and Pakistan have been entangled in a troubled history. Both the countries are uneasy neighbours as unresolved disputes, the perceived sense of getting wronged and posturing on terrorism have led them into three major wars in the last seven decades. The shared legacy of hatred between the two countries influences literature and media across the border. The diplomatic attempts for reconciliation are also projected in film and literature but the age old myth of 'accursed neighbour' still acquires the popular thinking. The narrative of history, hatred and reconciliation in the Indian and Pakistani cinema is evaluated for sharing the harsh signatures of hatred between them which is sometimes also followed by positively crafted images for each other. The present research investigates signs textured in the visual texts of both countries that are analysed semiotically by applying Multimodal of Gunther Kress and Theo van Leeuwen. The multimodal has appropriated Halliday's Theory of Systemic Functional Grammar as the grammar of image. The study is also supplemented by the Noldus Software of Human Behaviour which is used to analyse the facial expressions of the characters in the movies as signs. The movies selected for research and analysis are those that depict the major events in the history of these two countries including war and acts of terrorism.
This study aims to investigate, how advertisements work as a social phenomenon and is used to rep... more This study aims to investigate, how advertisements work as a social phenomenon and is used to represent different cultural ideologies. This study will show deep understanding of visual advertisements. It will show the choice of specific fashion accessories, locations and color schemes used by advertiser to represent different ideologies and give different meanings to ads the research will be conducted by selecting different advertisements from Outfitter's summer and winter catalogue of 2014-15. It will explore how different factors in visual advertisements play an important role to give different meanings and make an advertisement inspiring and attractive to the consumers and promote the brand in unique way. It will also show how advertisements present different ideologies by designing a unique frame/location for ads, color scheme and selection of models to present a product and how these things are used to inspire the consumers to purchase it. This research will be conducted under multi-modal approach of social semiotics by Kress and Theo Van Leuween.
Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivatio... more Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivation are needed for better learning. Intrinsic motivation is more essential than extrinsic motivation. It is intrinsic motivation that urges a learner to learn with devotion, enthusiasm, concentration and with remarkable outcomes. This case study has been conducted to highlight the role of both types of motivation and draws conclusion how intrinsic motivation is more helpful in the learning.The movie, '3 Idiots' has been 'semiotically' analyzed to investigate the theme of motivation in the process of learning. The analysis has been done by using semiotic model of signification by Ferdinand de Saussure. The images in the movie have been selected for the semiotic analysis. All of the main characters are, in one way or the other motivated, or not, towards the learning process.
The aim of this study is to make a stylistic analysis of a novel entitled Salt and Saffron by Kam... more The aim of this study is to make a stylistic analysis of a novel entitled Salt and Saffron by Kamila Shamsie, it is one of the most significant novels with its insightful thoughts and incredible artistic quality it has exclusive description form, thoughtful emblematic meaning and social influence. The study of the data is done by qualitative and quantitative measures. The checklist devised by Leech and Short is followed as a framework. The analysis is done at two linguistic levels Lexical and Grammatical. It examines into the stylistic devices used by the writer to express her thoughts efficiently to his readers. The aim is to attain a profound perceptive of the association between form and subject. The findings are discussed in detail by drawing tables. A thorough analysis of the selected chapters of the novel has brought to our acquaintance a number of frequent lexical and grammatical patterns that generate an influence for which they are used. We find a wide use of common nouns, attributive, evaluative or referential adjectives, dynamic verbs, declarative sentences, Independent clauses and adverb clauses in the novel. The study also validates the research purpose. Resultantly, the present study designs, some remarkable pedagogical recommendations for further research.
This article addresses the impact of corporal punishment and its imprints on the 'psychological b... more This article addresses the impact of corporal punishment and its imprints on the 'psychological being' of a student. Corporal punishment or physical punishment is a tool materialized for controlling the behavior of a student for displaying behavior that doesn't confirm to the govermentality of the institution in which he/she reads. Corporal punishment among children has become a norm of the society. It is also believed that spanking and slapping children are highly affected even if they are not approved. Straus (1991) found that 84% of adults agreed on that a good, hard spanking is sometimes necessary. Carson (1986) titles the parents who refuse to use corporal punishment as "poor parents". Almost all the parents use corporal punishment while the stress of it declines with the age factor. We tried to analyze (a) the effects of corporal punishment on the children resulting in the negativity and aggression in the behavior of the child (b) the consoling effects of psychological treatment to nurse the ailing psychology of the child with positive responses. A comparison between corporal punishment and psychological treatment is done demonstrating that the impact of corporal punishment is associated with impairment of psychology of the children and self negation. The interrelationship among physical punishment and aggression is brought to test with the aftereffects. The helping hand of psychological tools qualifies in soothing the ailing situation and maintaining harmony and peace in the development of the mind in various ways. The research is further supported by the facts and interpretations already given by critics in the past and are further elaborated. The main objective of this assignment is to offer alternative to avoid corporal punishment to achieve desired results and to provide feasible environment for learning process. Educational psychology has for ever been in the attempt to encourage measures to benefit teaching learning process with promising results. The point of views of both learners and instructors have been checked through interview and questionnaire either corporal punishment is good tool for learners and children or not.
Through interpretation of visual images in commercial advertisement of lux (a multinational brand... more Through interpretation of visual images in commercial advertisement of lux (a multinational brand of toilet soap), representation of women in multinational brand is taken as imposition of new identity. Objective of this article is to investigate that representations of women in such adverts are contrary to the women ideology and cultural norms prevalent in traditional Pakistani society. It is attempted to unfold the hidden meanings produced in our cultural landscape using semiotic analysis of selected TV advertisement employing Saussurian semantic model of interpreting signs. For this purpose, latest commercial advertisement of LUX 2014 starring Indian actors and actresses is selected .This study has explored how multinational brand of lux is utilizing representation of women for commercial benefits, consequently transforming traditional Pakistani women into modernized, bold and glamorous new age women ,breed of globalized cultural hotchpotch .Examination showed that presentation of foreign culture in such adverts is contaminating Pakistani culture and its social values .It is assumed that majority of Pakistani population don't admire such representation of women and culture on Pakistani TV channels.
The purpose of this paper is to highlight an attempt to malign the status of the Muslims through ... more The purpose of this paper is to highlight an attempt to malign the status of the Muslims through political implications of the use of Sufi music " Qawali " in a Hollywood movie " Natural Born Killers ". Qawali is considered to be a genre of the mystical music, but in this movie, it has beenapplied as the background music for the scenes of bloodshed and riot. Background music is specially designed by the film makers to implement their desired moods in the audience. The misrepresentation of qawali as a background music has been pointed out here, because every religion and its traditions must be respected by the followers of other religions. This topic has significance as no prominent work has been conducted in this area to investigate any attempt to attribute qawali with violence, bloodshed and massacre. The study focuses on the signs in the visuals in order to investigate the signifiers deliberately assigned to the signified.
Critical Discourse Analysis is a wide discipline from the last few decades to study different asp... more Critical Discourse Analysis is a wide discipline from the last few decades to study different aspects of the different discourses present in the society through movies, news papers, media etc. In the end of 1970, discourse as discipline was first used and studied mostly in Australia and UK (Mey 1985, Fowler et al.1979;). CDA counterparts in various disciplines like psychology, sociolinguistics and social sciences etc to develop them critically in 1970s is another major disciplines to study the critical effect of the different discourses present in the society through signs. Semiotics investigates signs and symbols and how they are used in a specific context to convey meanings to the listeners and viewers. The present study is mainly focused on the dialogues and images of the movie The Hero; Love story of the spy. How Bollywood portrays the images of ISI (Pakistan Secret Intelligence) in the presence of their army. It is attempted to investigate whether there is any negative or positive effect of presentation of ISI in the movie on their viewers or is this movie a direct attack to malign the status of ISI in the world.
This study investigates the misrepresentation of Punjabi culture in the Punjabi Movies. The focus... more This study investigates the misrepresentation of Punjabi culture in the Punjabi Movies. The focus of the study is to investigate the multiple signs as means of communication employed in the movies carrying certain meanings for the audience. The study sheds lights on the issues relating to the misrepresentation of pure culture of Punjab on the big screens. The key theoretical concepts running through this work are those of misrepresentation and semiotics, both interconnected to each another and underline the fact that production of meaning is indeed a complex and an unconscious process. The tools of analysis employed in this investigation are primarily those of semiotic analysis and Critical theories to investigate into the apparent and hidden messages in the images. Different images from different movies have been selected f or the analysis subjected to a detailed a al sis usi g Pie e s Model f or sign analysis. This is a multidisciplinary study that is going to venture into the domains of semiotics, cultural and media studies. The study is basically qualitative in nature.
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Papers by Danish Awan